Snap into Content Innovation

Doubled engagement by leading a scrappy, test-and-learn campaign to support the launch of Slim Jim Turkey Sticks.

the challenge

Launch Slim Jim Turkey Sticks with a limited budget while producing platform-specific creative that could streamline future campaigns.

the solution

A lean, test-and-learn content production, generating six platform-specific video assets and A/B testing to identify and scale top performers.

  • Snapchat: “Turkey Toss” gamified ad

  • Instagram: “Eat This, Not That” video series

  • Native Video: Branded placement on website

the impact

2x Snapchat engagement: Doubled view-through rates vs. previous campaign

  • Improved ROI: Focused spend on content that performed

  • Scalable success: Established a framework for future creative testing

  • Retail support: Drove awareness and engagement to support the retail-focused launch of Slim Jim Turkey Sticks

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Stolen Spirits