Revitalizing a Mission-Driven Nonprofit
Led a full-scale brand and operational refresh for the Lawrence Arts Center, driving revenue growth, deeper engagement, and stronger alignment with the mission: Art is for Everyone.
the challenge
Unify seven independent arts programs under a single brand strategy while addressing outdated digital infrastructure.
the solution
A full-scale refresh of the brand, its digital presence, and internal operations, all rooted in the mission: Art is for Everyone.
the impact
Drove a 35% increase in tuition revenue by unifying the brand and streamlining operations, proving that clarity and alignment fuel both connection and growth.
Website Overhaul: Drove a 56% increase in online enrollment revenue
Social & Email Refresh: Boosted Instagram engagement by 70% and achieved a 56% email open rate—double industry benchmarks
Operational Efficiency: Improved user experience and internal workflows through CRM and website upgrades
inside the work
Explore the tactics I used to bring this mission-driven brand to life. This wasn’t just a brand refresh but a realignment of systems, story, and structure, built to last.
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Developed unified brand guidelines informed by leadership and program input across seven departments. This created shared language, clarity, and consistency organization-wide. A lighthouse, if you will.
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Created a centralized content library to showcase the full range of programming and community impact, helping audiences see the mission in action. We employed photographers to capture daily life at the Arts Center, highlighting real students, instructors, and events to reflect the diversity and vibrancy of the space.
🟢 Result: 70% increase in Instagram engagement after visual content shift
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Shifted from promo-heavy posts to rich, student-centered storytelling, anchored in vibrant photography and visual consistency.
🟢 Result: Email open rates doubled nonprofit industry benchmarks (56%)
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Streamlined workflows by implementing Asana and launching a brand asset library in Canva—empowering teams to create on-brand materials with ease and less bottlenecking.
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Led the overhaul of a fragmented website into a cohesive, accessible digital hub. Highlights included improved navigation, CRM integration, and storytelling-forward design.
🟢 Result: 35% increase in tuition revenue + 56% lift in online enrollment revenue
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Served as a trusted partner to the CEO, operating as a de facto Chief of Staff. Translated ground-level insight into strategic guidance, fostering positive structural change while preserving team trust.
creative highlights
A look at the content that brought the brand to life.
A first-hand-story piece capturing the heart of the Arts Center’s mission and community.
A fast-paced visual campaign tailored for local broadcast to develop brand awareness regionally.
Kate’s Take
“What truly sets Amanda apart is her deep understanding of community dynamics and her ability to foster meaningful connections.
Her insights into audience engagement strengthened the organization’s ability to reach and serve the community, creating a lasting positive impact.”
Kate Parks is the founding creative consultant and designer of Parks Personas and a collaborator on the Arts Center’s brand refresh.